Building a Brand: Logo Design

Logo Mockup Mal Pan

Mal Pan is an upcoming Mexican restaurant concept in Charlotte, NC. In collaboration with the business owner, key conveyances were identified for the brand’s image: a modern Mexican taqueria, a fun atmosphere, and a vintage color palette. With the use of  Illustrator and Photoshop, I created the primary logo, along with two variations for use on backgrounds that do not clearly display the primary logo.



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